Meet Nick Corso and Kyle Clark of Dallas Prep Kitchen
Today we’d like to introduce you to Nick Corso and Kyle Clark.
Thanks for sharing your story with us Nick and Kyle. So, let’s start at the beginning and we can move on from there.
While living a healthy and active lifestyle, we consistently found ourselves searching for the right meal prep service. After trying multiple meal prep companies, we quickly realized we could bring a different dynamic to this industry. That’s when the concepts of “The Basics and Bulk” was created. Our everyday mission is to provide healthy gourmet food options to the table of busy families to competitive athletes and everyone in between.
Next thing you know we created a menu and a website, then found ourselves cooking countless hours in small commercial kitchen with zero culinary experience. We didn’t know much or how we were going to do it, but we were determined to make a healthier and more convenient option for everyone. Fast forward 6 months we are still two guys chasing the same mission.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One thing is for certain, and that is that it has not been a smooth or easy road at all. We have had our fair share of struggles and even setbacks, but we are a team of determined individuals that when faced with an obstacle, we do whatever it takes to overcome it. With this type of drive, we are able to continue to learn and grow every step of the way to our goal of becoming the #1 meal prep service out there. We have never claimed to know it all or to even have a clue what we are doing, but what we can tell you, is that we are going to do everything in our ability to provide not only the best tasting food, but also the highest quality of product as well. We know our food will set us apart, but our customer service is second to none, and that is what till take us to the top of the industry.
One struggle that keeps making its way to the top of the list… is SHIPPING! We have spent countless hours over the last few months, trying to figure out the shipping logistics. We have had an incredible amount of demand for our product from clients out of state, and we were determined to find a way to give them what they wanted. What we quickly found out, is shipping 20lbs of cooked food across the country is a lot harder than just throwing a box together, slapping a shipping label on it, and sending it on its way. It’s much more than that, we had to find boxes that could accommodate several variations of containers, a thermal liner that would protect our food from the summer heat, how to cool the food and keep it below 40 degrees while shipping, and last but not least is negotiating shipping rates with a carrier. No way could we offer shipping and assume our customers would pay $50-60 just here in Texas, so we had to spend over a month negotiating with FedEx to give us a major discount in believe that we would ship truckloads of orders very quickly. These were all things that we have endured, while making sure the quality of the food is not compromised while shipping, as we have much higher standards for our food than most do. After testing multiple different liners, boxes and successfully putting it through the Texas heat test, we were ready to launch overnight shipping. Our customers have been very patient with us and now that we have launched overnight shipping, the response has been mind-blowing, and it makes all of the late nights and speed bumps worth it in the end.
Dallas Prep Kitchen – what should we know? What do you guys do best? What sets you apart from the competition?
Dallas Prep Kitchen is developing its own niche in the meal prep industry. Gone are the days of ordering a weeks’ worth of prepackaged generic meals designed for the masses. What we offer our clients is many options of gourmet proteins, carbohydrates, and vegetables, all prepared by a chef and delivered in 24oz portions. This concept allows our clients to mix and match their items to fit their exact diet or their current cravings. Everyone’s diet and eating habits are different, so to be able to customize your meals to the exact portions you need, is a very important benefit. Nothing is worse than looking in your fridge and only having a couple prepackaged meals left and nothing sounds appetizing. This won’t happen when a client orders from us, because they will be able to grab whatever they want and enjoy it anytime. Our food is freshly picked, selected from the high quality sources possible, and prepared just for your order. Although our food is delicious, it is still very healthy and has no added calories, so not only is it perfect for our busy clients, but the competitive athlete can enjoy it as well.
People are now busier than ever and we want to help everyone eat better while saving them a few hours a week from having to cook dinner or prep meals. There are a ton of options out there, but what sets us apart from the rest, is that you have complete ability to customize your meals while being able to enjoy gourmet quality food at the convenience of your own kitchen, with no time spent shopping or cooking. Our food is never frozen, always cooked fresh and delivered to your table exactly when you need it.
The thing that we are the most proud of at this moment, is really just being able to help so many clients with finally being able to live a healthy lifestyle while not having to sacrifice time or quality of food. We allow people to gain hours each week back into their lives, so that they can focus on family and work, and not on grocery store visits and cleaning up after cooking. Of course hitting certain milestone such as a certain amount of sales or getting shipping launched, is an amazing feeling, but just knowing we are making a change in so many people’s lives, is invigorating.